Our services
What we offer
Innovative strategies for enrollment success
Empowering your institution's future
Yes, it’s possible to build and sustain enrollment without increasing your budget or discount rate.
Enrollment Analytics
Enrollment Management Audit & Analysis
We will start with a thorough analysis of your entire admissions process to determine what is working, what is not, and where opportunities exist to enhance yield and maximize ROI. This includes analysis and recommendations for the following areas:
- Enrollment budget, including an analysis of vendor services
- Admissions staff, focusing on their knowledge of academic programs and strategies in meeting with students, parents, and guidance counselors
- Travel schedule, the campus visit, and recruitment events (on and off-campus)
- Internal team building: Athletics and admissions; the role of faculty, staff, alumni, and trustees in recruitment
- Your brand image and how to market it, including publications & advertising
- Timed communication system and messaging: email, postal, texting, etc.
- Web strategy, including SEO effectiveness and conversion
- Strategies for online recruitment: social media, search platforms, geofencing, and data targeting
- Social Media influencers, Instagram, Tik-Tok, Facebook, Twitter etc.
- Student search and mail houses, effectiveness of
- Competitive analysis and new markets
Financial Aid Optimization
Financial Aid & Pricing Analysis
We will conduct an in-depth analysis of financial aid results in a tailored strategy to optimize net revenue. In addition to analyzing how the institution packages aid, together we will develop a model that reduces the discount rate, improves net revenue, and enhances marketability.
This also includes:
- Analysis of institutional scholarship spending: by quality, academic program, sport, diversity, geography, etc.
- Examination of application process, award process, and yield
- Creation of a scholarship program that fits the institution’s mission and drives your applicant pool.
Joel created the Alabama Advantage Scholarship Program, The Maine Flagship Match, ETSU Promise Plus Scholarship Program and many others like Make a Difference Scholarship to meet individual college marketing and brand awareness.
Recruitment Marketing
Marketing for recruitment
Successful recruitment requires bold messaging and a blend of multi-media marketing strategies. Optionally, Joel can deploy his talented affiliates who are adept at:
- Brand development: By digging deep into the institution, we will develop a brand that reflects the institution’s history, strengths, and value.
- Storytelling: Tapping into the success of your school’s successful students, alumni, and faculty to showcase institutional success.
- Developing a timed communication flow that will reach prospects at critical times of the admissions cycle and encourage them to take an action (apply, learn more, visit)
- Website strategies that enhance enrollment, including SEO effectiveness and conversion opportunities
- Multimedia recruitment campaigns on social, search, and programmatic platforms
- Traditional recruitment collateral including viewbooks, financial aid, transfer and other collateral
Reach out today
Start with a conversation
See what Enrollment Strategies and Solutions, L.L.C. can do for you.
